Ice Is Back On A Brand New Adventure

I've had some quality hotdogs sitting around in my fridge and due to a lack of ketchup and mustard, I haven't had a chance to eat them until today. On my way home after class, I stopped by the deli and picked up the relevant condiments. The ketchup however, in particular, was special. Like "outta-this-world" special: What genius thought this up in the marketing department? But I kind of love William Shatner so clearly that marketing worked because I actually chose his "Heinz" as opposed to some of the other celebrities. And the final product: Mmm, microwavable hotdogs...